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Our Story

Russian/Italian designer Natalia Picariello founded her brand in Moscow in 2001. Her initial focus was on innovative design to create a lighter, more chic approach to fur and leather clothing for the Russian market. She also accepted private commissions for tailor-made coats, costumes and dresses.

In 2011 the brand shifted its focus to dresses, jackets and coats made from Italian fabrics. Natalia Picariello dresses are now worn by numerous Russian media personalities and singers, and feature regularly on television and in fashion magazines and media.

The brand is sold in Moscow, St Petersburg and across Russia by high-end retailers such as Bosco Donna GUM, TSUM, Parad and Perfetta. In 2013 Natalia Picariello opened a showroom in Milan to satisfy increasing international demand for her production.

From September 1, 2017 Natalia Picariello women's clothing will be on sale at its new Unicorns and Frocks boutique in Hampstead at 13 Heath Street NW3 6TP. And from September 4-18, 2017 you can also visit us at our new pop up shop in Lamb’s Conduit Street WC1N 3LR. Apart from its very exciting dress collection Natalia Picariello is premiering new cashmere and wool collection under its NNicholson London label.