Russian/Italian designer Natalia Picariello founded her brand in Moscow in 2001. Her initial focus was on innovative design to create a lighter, more chic approach to fur and leather clothing for the Russian market. She also accepted private commissions for tailor-made coats, costumes and dresses.
In 2011 the brand shifted its focus to dresses, jackets and coats made from Italian fabrics. Natalia Picariello dresses are now worn by numerous Russian media personalities and singers, and feature regularly on television and in fashion magazines and media.
The brand is sold in Moscow, St Petersburg and across Russia by high-end retailers such as Bosco Donna GUM, TSUM, Parad and Perfetta. In 2013 Natalia Picariello opened a showroom in Milan to satisfy increasing international demand for her production.